brand guidelines

our BRAND

The Brand Assets

Colors
primary
#212C54
secondary
#F3489A
Gradient
#212C54  -  #F3489A
Typography

Use “Karla” for any text associated with the Pink Panda brand, with the specifications mentioned below. Titles will be used in the primary color, #212C54

Family: Karla
Weight: Regular
Size: 16px
Line Height: 24px (font size*1.5)

DO's and donts
  • Only use the color logo over white or light gray backgrounds.
  • Only use the reversed logo over darker colored backgrounds.
  • Don’t use reversed logo on backgrounds that are too light and cluttered.
  • Don’t alter the logo above (color, proportion…) without our consent.
  • Always leave the logo some space to breathe.
  • Don’t rotate or alter the logo in any conditions